Montblanc has always been a luxury for the middle class, and a basic supply for the top one percent. Their target market has always been aim at a more financially established person. Montblanc has a wide demographic, because it's a world wide operation. The biggest demographic in america would most likely be middle aged, Caucasian males that live in wealthy areas. In the US for international demographic would most likely be middle age Chinese men.
The more popular collection in Montblanc are their Limited editions. Montblanc releases three limited editions each year, a writer, a patron of the arts, and a special character. These are for clients with a component lifestyle that may have more interest in one collection than another. For example in 2015 Montblanc released a writer(Leo Tolsoy), a patron of the arts(Pavarotti), and a great character(Andy Warhol). If you go to the Metropolitan opera house on a regular basis you're more than likely to find 2015 patron of the arts(Pavarotti) more relatable which would hopefully inspire you to purchase a piece. Every year there are three new pieces to spark your personal interest.
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