What lies at the core of Montblanc is the value of Craftsmanship of multiple generations of engineers. Montblanc is world renowned in for making a product that will last generations. In venturing onto other products beside writing instruments Montblanc has not lost its core values. With every timepiece Montblanc took a step further when they inherited Minerva, and their Switzerland facilities, third and fourth generation watchmakers. Montblanc also understand that we live in a generation where technology is desired, but luxury is desired more because; What is luxury if not when desire overcomes reason.
When it comes to master timepieces, Montblanc's current CEO Jerome Lambert is no stranger to exquisite world renowned luxury timepieces. Former CEO of Jaeger Lecoultre and is one of the reason Jaeger Lecoultre has risen to such esteem. Mr. Lambert has been quoted expressing his aspirations for Montblanc's timepieces in the years to come.
One of the first initiative that Mr. Lambert has implicated is in the Retail Price vs. Value. One of the prime examples of this is in Montblanc's Heritage Perpetual Calendar Time Pieces. Montblanc's Retailed price $40,000 ,(a Patek Philippe starts at about $150,000) Essentially you pay less for you Montblanc, but it is valued for more then what you pay (Valued at about $50,000). One of the main reasons is because of Montblanc's hours testing felicities in Villeret, Switzerland where the time pieces are tested for an accumulated 500 hour, meaning they don't have to test it under Switzerland 'Kiosk' Facility, which in turn equals not overcharging the clients just to get a chronometrie seal from kiosk. It is because of this system that Montblanc can offer it's client a three tier pricing range; 1st 3,000-15,000 2nd 25,000-80,000 3rd 100,000-UP Most of Montblanc's time pieces fall under the 1st tier
One of the newest additions to the Montblanc timepiece collections is the Timewalker Urban Speed collection. This is one of Montblanc's most innovated pieces. It combines the classic allures of a timepiece and necessities of your phone on a small screen on the watches strap(ie: email, text, reminders)This was a innovated step on Montblanc part to keep up with today's necessities.
No comments:
Post a Comment