Ch. 5 - Developing a Global Vision

Montblanc has develop a Global following with their products. Most places around the world have come to respect what Montblanc represents. In many places including the United States of America the 149 Meisterstuck fountain pen has become a symbol of accomplishment. A tradition practiced in the U.S.A. that many do not know of is the gifting of a Meisterstuck 149 to the newly appointed president after their inauguration.


All over the world Montblanc image follows. In china it is the preferred writing utensil, because the majority of the people use ink pens, the classic 146 fountain pen is found all over the elites of china. The success of the products have even pushed them to open up a flagship store in Beijing, China where hosted a international gala event and flew in their best clientele including a few of Hollywood's elite guests such as actors Jessica Alba, Naomi Watts, Nicolas Cage, Amber Heard and award-winning actor Maggie Cheun to name a few. This brings world recognition to the brand and what they have accomplished over the past 100 years, and just proves that they are and will continue to be timeless.The Art of Writing will continue and Montblanc will also continue to unites fine European craftsmanship with time-honored designs, bringing pieces to life that emanate classic heritage and refined creation.

.