When it comes to Social Media, Montblanc doesn't have the strongest background, but they are portrayed as a token of success on many social forums by celebrities, and clients alike. A recent example is Demi Lovato's instsgram account with has 34,400,000 followers, which is a photo and video sharing application. Demi Lovato and Nick Jonas have formed a record label, signing the contracts Demi Lovato signed the contact with a Montblanc Writing instrument and was quoted while signing "Big Deal Pens for Big Deal Contracts" This image alone current has 480,000 Likes, and 5,463 Comments, a lot of which are of people asking about the product and where to get it. Besides this photo, there were a series of photos posted by the artist once again emphasizing the important of the signing, all of which accumulated to a total of 1,812,000 likes, and 12,818 comments. Montblanc also uses many well known faces in there advertising champagnes around the world. For example Johny Depp, Huge Jackman, Eva Green, and Nicolas Cage to name a few.
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