Tuesday, February 2, 2016

Chapter 1 - Overview of Marketing (Brief History and Mission Statement)

                                      Image result for montblanc logo

    Montblanc’s  true tale began with the creation of the Meisterstück ("Masterpiece") fountain pen in 1924, made with a 18K Gold nib, a precises resin body, and a 18K gold clip. (Please note that the company as a whole was founded in 1906  by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in the Schanzen district of Hamburg, Germany and was first introduced as The Simplo Filler Pen company). Perfectly handmade with the finest of European craftsmanship, the iconic writing instrument has secured cult status – and the affair with writing instruments did not stop there. It has grown to include a variety of magnificent collections, including the bejeweled Bohème and sleek, contemporary Starwalker, among venerated others.While Montblanc's precious writing instruments record the moments of your life, their equally exquisite timepieces aid you in keeping track of them. Like their writing instrument counterparts, their master timepieces are each meticulously crafted by hand to the finest of Swiss tradition. Montblanc also provide their clientele with splendidly crafted leather products, elegant jewelry, enthralling fragrances and contemporary eyewear.  
The essences of Montblanc's has been described by former CEO Lutz Bethge :
"What luxury is, is naturally a very personal perception. For me, luxury products are a promise. A promise that the product you buy from Montblanc is of highest esteem, based on its timeless, elegant design and the high quality, which is derived from the excellence of our craftsmen. It’s a promise that you will still love the product in 10, 20 or 30 years, like in many times where you received a Montblanc item as a gift, you still will appreciate and love the person who gave it to you to show how much this person respects, appreciate or loves you. It is our most important task to nurture this trust in our brand and our products. Sustainable value, highest quality, excellence in craftsmanship, and creativity make our products elegant and refined objects, which enrich the individual style of our customers. A Montblanc product is luxury because it’s a lifetime companion that is worthy to be handed down to the next generation."
Each piece weather it be a timepiece, a belt, a wallet,a pair of sunglasses, or a writing instrument has a story to tell, yours.     

2 comments:

  1. I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious... internet marketing

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