Ch. 15- Marketing Communications

Recently Montblanc has used a promotional mix selling. Using multiple forms of promotional selling strategies such as many different social media platforms and print work. Their products have been shown in almost every timepiece magazine, and they current update their Instagram, Facebook, and twitter accounts on a daily basis, as well as their YouTube biweekly. They also allowed a handful of celebrities show off their products at events such as Oscars, Emmy's, Grammy's, Red carpet movie premiers, and hopefully a few at the Met Gala this year (in 2015 celebrities such as Chris Hemsworth, Hugh Jackman were spotted wearing a Montblanc timepiece). This helps them reach out to many different generations. This allows Montblanc to receive publicity since these outlets have such a board following.