Huge Jackman is the current Ambassador for Montblanc, he perfectly depicts the quality of Montblanc products, as well as paint a beautiful picture of the brands history. Montblanc is a consumer product, it's a product that people purchase to satisfy an individual want, and personal needs. Montblanc has a following of millions of people around the entire world, there clients swear by Montblanc products. They have brand loyalty for over 100 years, currently celebrating their 110th year with their newest launch the 'Rouge et Noir', it's Montblanc emblem is one of the most recognizes logos in the world. Their considered a brand equity, when you think about a writing instrument Montblanc is the number image that comes to mind, especially the Meisterstuck Collection.
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