Friday, May 13, 2016

Ch. 12-Services and Nonprofit Organization Marketing

The core service Montblanc offers its clients is the prestige associated with the brand. The brand's logo is pictured on all merchandise, providing the consumer with a recognizable status symbol. Every piece of merchandise Montblanc sells comes with a two year warranty. One of the supplementary services available at Montblanc is their repair services for writing instruments and time pieces, with the assurance that it will be seen by a master craftsmen. Another supplementary service offered is personalization of leather goods and writing instruments. Clients are seen by the same sales specialist every time they do business with the boutique in order to create a relationship between the sales specialist and client to ensure reliability  and prompt responsiveness of the service.

As all employers in the U.S are required to provide their full time employees with health insurance, Montblanc applies internal marketing in this respect.

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