Ch. 15- Marketing Communications

Recently Montblanc has used a promotional mix selling. Using multiple forms of promotional selling strategies such as many different social media platforms and print work. Their products have been shown in almost every timepiece magazine, and they current update their Instagram, Facebook, and twitter accounts on a daily basis, as well as their YouTube biweekly. They also allowed a handful of celebrities show off their products at events such as Oscars, Emmy's, Grammy's, Red carpet movie premiers, and hopefully a few at the Met Gala this year (in 2015 celebrities such as Chris Hemsworth, Hugh Jackman were spotted wearing a Montblanc timepiece). This helps them reach out to many different generations. This allows Montblanc to receive publicity since these outlets have such a board following.

Ch. 10 - Product Concepts

Huge Jackman is the current Ambassador for Montblanc, he perfectly depicts the quality of Montblanc products, as well as paint a beautiful picture of the brands history. Montblanc is a  consumer product, it's a product that people purchase to satisfy an individual want, and personal needs. Montblanc has a following of millions of people around the entire world, there clients swear by Montblanc products. They have brand loyalty  for over 100 years, currently celebrating their 110th year with their newest launch the 'Rouge et Noir', it's Montblanc emblem is one of the most recognizes logos in the world. Their considered a brand equity, when you think about a writing instrument Montblanc is the number image that comes to mind, especially the Meisterstuck Collection.

Ch. 17 - Personal Selling and Sales Management

            Montblanc's sells items on a personal level using relationship selling. When you walk into a Montblanc boutique you are greeted and guided through every purchase decisions you make, this allows the sales person to learn about the client. Once you make a purchase you get a account and are categorized into a tier (you fall into a tier depending on how much you spend). This affects your follow up process. If your make multiple purchases in a year, it will show in your account on the POS (point of sales). This allows the sales person who is helping you to know your preferences. Afterwards your are contacted on a regular basis depending on what your preferences are. It is up to the sales person to make a note of who you are, and to follow up regularly.

One of the largest campaign Montblanc currently has is its Men's fragrance campaign. Montblanc uses celebrities in international campaigns, and a model in America. The main reason this is one of the companies most successful campaigns is because of how easily it is to place the product. It can be found in Macy's, Sephora, Saks Fifth Avenue, and unlike many of their other products fragrances don't require extensive product knowledge. In the boutique itself these fragrances aren't a highlight but can be found in the best seller sections of department, and private sellers.